Replay

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Replay

Replay – an icon of Italian denim culture

Replay is a premium denim brand born in Italy in 1978 and part of the Fashion Box Group. Over the decades it has become one of the world’s most recognized denim-focused fashion brands. The brand is known for its innovative washing techniques, high-quality materials and precise Italian design, combining authentic denim culture with a contemporary lifestyle.

Replay collections are created for people who appreciate timeless style, quality and confident character. Alongside its iconic jeans, the brand offers a complete lifestyle range including clothing, footwear and accessories, forming a modern and international collection.

Replay has been present in Estonia since 1994, bringing Italian design, innovative denim and a brand that combines tradition, quality and modern fashion to the local audience.

We are delighted to begin our 27th year of activity in the Rotermann Quarter, continuing Replay’s long-standing story in Estonia and offering customers an inspiring fashion experience in a new and contemporary environment.